Wednesday, April 28, 2010

Racy Advertising is Also Bad Business

Awhile ago, I posted about being tired of American Apparel's pornographic ads that keep showing up online. According to the economics blog Barking Up the Wrong Tree (which is definitely worth looking over), racy advertising also signals to consumers that a product is "'indistinguishable from its competition,' and that it is generic."
http://www.bakadesuyo.com/what-sex-in-marketing-really-means
I guess being modest isn't necessarily bad business.


On an unrelated note, these are cool:
http://www.behance.net/Gallery/Ghost-in-the-Machine/453082


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